Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. in 2017[vii]. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

JANUARY 7, 2021

If we look back in 2017 , 28% of the SMBs used to spend only 3-5 hours on social media marketing, 27% spend less than 1 hour! . However, the stress and uncertainty of Covid forced businesses to use technologies to enquire about their customer’s needs and employee’s well-being. . Leverage the Benefits of Technology.

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Currency Alliance

DECEMBER 13, 2018

Marketing teams, and technologies, becoming more deeply intertwined. Loyalty marketing breaking ground in new sectors. Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ProProfs Chat

MAY 6, 2020

36% of organizations aim to improve agent, desktop, and CRM experiences in 2019. 50% of the brands say they are planning to increase CX-related technology spending in 2019. (Source: Adobe Digital Trends Report ) Tweet this. In 2018, 51% of e-commerce brands offered same-day delivery, up from 16% in 2017.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Strativity

APRIL 27, 2023

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. Rigorous truth-seeking for breakthrough insights All too often restaurant brands stumble because they believe customer relationships can be solved primarily through technology.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. Rigorous truth-seeking for breakthrough insights All too often restaurant brands stumble because they believe customer relationships can be solved primarily through technology.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Kustomer

NOVEMBER 25, 2021

When agents are equipped with the right CRM and other data structuring tools they will be able to drive more success and loyalty. I mean, I really look at this as kind of studying a lot of the concepts we brought forth, in Challenger and Effortless but using modern technology and the whole new data set. Cool stuff.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

Currency Alliance

JUNE 19, 2019

The casual observer at last night’s ceremony (and the professional one alike) would have been struck by the many extraordinary, showpiece technological achievements which were made in the past year. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

ClearAction

OCTOBER 1, 2018

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. The future is urgently calling for us to shift to company-wide alignment with CX. Here’s why: CXM Status Quo.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

MAY 9, 2019

Tellingly, the greatest investment in vehicles has not been in how the vehicles move, but in “sharing solutions” – with a 32x increase in investment over the 7 years to 2017. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Pointillist

MAY 23, 2018

The first step to journey discovery is to integrate all your sources of customer data (digital, web and mobile analytics, CRM, call center, point of sale, voice of the customer, and others). Today’s Complex, Multi-Vendor Technology Stacks Need Orchestration. email, SMS, outbound call) when they reached a defined point in their journey.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

SEPTEMBER 5, 2018

0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards). So for the benefit of loyalty managers reviewing their strategies, I set out here the key features and benefits of each model. Virgin Red – highly commended at this year’s Loyalty Magazine Awards[ix]- could have cost around $0.6m[x],

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

MARCH 9, 2021

Most loyalty marketers aren’t thinking of headless loyalty platforms yet, but they should be, because headless loyalty and headless commerce are the future of technology for consumer brands. Until around 2010, they were fairly monolithic systems where the front-end website was tightly integrated into backend servers.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59