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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

Use customer relationship management software to apply analytics to your own customers and extend personalized offers based on their behavior. Use social media channels to keep in touch with your customers and stay engaged.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Remember, customer information is constantly changing. Consistency.

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Special Guests

ECXO

To know more about Shep you can visit his webpage: [link] What You Will Learn: In this fireside chat, we’ll ask Shep about the following topics: How to generate Convenience that will ensure customer return and how to develop Loyalty in such a challenging period after the Pandemic. Follow us on linkedin here: [link] So who Joe Pine is?

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A blended set of measures are critical for customer-centric operationalization

Doug Leather

Surely everybody with some understanding of change management principles recognises that transformation requires an amended set of measures and/or the addition of some added measures to ensure focus and accountability? BT have become somewhat of a ‘poster child’ when it comes to Customer Effort Score in action.

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. Before starting her own firm, Megan served as the Vice President Principal Analyst, Customer Experience at Forrester Research. He has worked with and coached senior managers at leading brands in North America.

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Discovering Business Value within Community

Lithium

In fact, none of our in-the-trenches employees that should have been talking about ROI with our very own Khoros customers during the years 2008-2012 initiated the subject; instead preferring to be reactive and let our customers come to us with ROI questions that we could barely muddle our way through answering.

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What Patagonia can teach us about cause marketing

LiveChat

On the contrary, in 2012 (a year after Patagonia began appealing to consumers to buy less) sales increased almost one-third , to $543 million ! One would say: “all this cause marketing stuff looks very good, but is it worth my time and money?”. Let me dispel your doubts: Patagonia’s strategy was a great marketing success.