Joe Rawlinson
AUGUST 9, 2017
Use customer relationship management software to apply analytics to your own customers and extend personalized offers based on their behavior. Use social media channels to keep in touch with your customers and stay engaged.
Bill Quiseng
MAY 8, 2017
He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Swiftpage is the owner of Act! , About the Author.
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Doug Leather
MARCH 11, 2014
I chair a senior learning forum called The Customer Council (TCC) and at the end of 2012 we invited Dr Nicola Millard from BT to address TCC. BT have become somewhat of a ‘poster child’ when it comes to Customer Effort Score in action. Who has any loyalty and wants to support a business that is difficult to do business with.
ECXO
AUGUST 2, 2023
About Ray Gerber, Chief Product Officer Ray is a global leader in customer engagement technologies, with over 30 years of experience in building innovative technologies for enterprises. He has extensive expertise in customer relationship management, customer decisions, and self-learning.
Customer Guru
AUGUST 21, 2018
She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. Before starting her own firm, Megan served as the Vice President Principal Analyst, Customer Experience at Forrester Research. Kate Leggett Follow @kateleggett. Kerry Bodine Follow @kerrybodine.
LiveChat
OCTOBER 19, 2015
On the contrary, in 2012 (a year after Patagonia began appealing to consumers to buy less) sales increased almost one-third , to $543 million ! One would say: “all this cause marketing stuff looks very good, but is it worth my time and money?”. Let me dispel your doubts: Patagonia’s strategy was a great marketing success.
Lithium
APRIL 15, 2021
In fact, none of our in-the-trenches employees that should have been talking about ROI with our very own Khoros customers during the years 2008-2012 initiated the subject; instead preferring to be reactive and let our customers come to us with ROI questions that we could barely muddle our way through answering.
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