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And the Customers Tweeted Happily Ever After

Storyminers

Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath. At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft.

Retail 264
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The CX Storytime Tale of The Disappearing Digits

Russel Lolacher

Though quiet now, when it comes alive it is a constant source of frustration, ineptitude, entertainment and anger, all wrapped together in a perfect light grey package. In the summer of 2009, with some prodding by Lynn, the couple decided to buy the old computer of their eldest son, Joe. No confirmation email came through either.

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. In 2009 Amazon’s customers bought ebooks more than printed ones and helped the company grow its sales by 28%. During the slowdown, people start to engage more with social media and social ads.

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The CX Storytime Tale of The Disappearing Digits

Russel Lolacher

Though quiet now, when it comes alive it is a constant source of frustration, ineptitude, entertainment and anger, all wrapped together in a perfect light grey package. In the summer of 2009, with some prodding by Lynn, the couple decided to buy the old computer of their eldest son, Joe. No confirmation email came through either.

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The Relentless Pursuit Of The Perfect Customer Experience: A Netflix Story

Chattermill

The rise of the entertainment platform is a true tale of disruption. They’re shaking up the entertainment industry and offer a blueprint for delighting customers. Netflix also incentivises employees, between 2006 and 2009, a prize was offered where if a 10% improvement could be gained a $1 million reward would be awarded.

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Take lessons from the leaders in customer service

Service Untitled

The organization started in 1998, and by 2009 Amazon paid one-billion dollars for an online shoe store which amazingly continues to entertain and delight while increasing its visibility, excelling in connecting with customers, and selling more online merchandise than most other stores.

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25 brand experience (BX) thought leaders to follow on Twitter

Qualtrics

She drives the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing efforts. She’s obsessed with media, music, design & film, and is dedicated to giving back. Prior to Adobe, she was the VP of marketing for Intel.

Brands 33