As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships
Optimove
OCTOBER 20, 2022
consumers surveyed* (35%) responded that they will spend less in the 2022 holiday season than in 2021. The results align with confidence about what they will budget for holiday shopping, with 39% “less confident” and 19% “more confident” about holiday spending when comparing 2021 to 2022. .
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