ijgolding

FEBRUARY 5, 2018

As CEO and co-founder of MarketCulture Strategies , he, like everyone he associates with, is on a mission to get companies to understand the importance of customer culture: Ian. This led to me spending a lot of time in my clients stores, observing customers and how they interacted with both the products and the employees.

Culture 264

Culture Measurement Customer Centricity Hotels 264

Magellan Solutions

DECEMBER 11, 2023

In 2008, we experienced a significant transformation. In 2003, the company’s first campaign focused on 411 directory assistance. In 2008, everything changed when Magellan Solutions acquired a significant client in voice recognition. It sets the tone for a culture where everyone is committed to exceptional service.

Leadership 52

Leadership Industry Call Center Culture 52

Retently

JULY 28, 2023

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

Chief Customer Officer 142

Chief Customer Officer Customer Centricity Call Center Metrics 142

ShepHyken

MAY 31, 2017

I’m often asked, “How many people in an organization does it take to create a culture focused on Customer Amazement?” I wrote about this in my book The Cult of the Customer (Wiley 2008), and the example I used was that of an airline employee. Maybe your organization is truly customer-focused.

Airlines 83

Airlines Customer Focused Customer Service Training Culture 83

CX Journey

FEBRUARY 4, 2016

This quote is an abbreviated version of what Warren Buffet said to Charlie Rose in an interview about the financial meltdown of 2008: Charlie Rose asked: “Should wise people have known better?” Maybe they've even tried to imitate others (culture, business approach, customer focus) but have failed miserably.

Innovation 80

Innovation Financial Culture Advertising 80

Kustomer

DECEMBER 17, 2020

” I was one of the, sarcastically, fortunate people to graduate with a marketing degree in the recession in 2008. And we all know marketing was the first thing to go in 2008 when the recession happened. So I kind of just landed in sales because that’s what marketing people did in 2008 with a degree and student loans.

Connections 80

Connections Conference Loyalty Survey 80

SurveySparrow

MARCH 23, 2021

It can be based on cultural symbols, competitors, product class, and so on. . 4 After the 2008 depression, Starbucks launched a marketing campaign to reassure its customers that it was worth the extra cost as people were shifting to cheaper options like McDonald’s. . Their current slogan, “Live Mas!”

Strategy 52

Strategy Marketing Apparel Brands 52