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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

In retail, the customer is king. It is common knowledge that the retail industry thrives on positive customer interactions and feedback, so when reviewing the ways in which organizations can grow and remain competitive in their field, it is vital to craft plans that revolve around optimizing the customer experience.

Retail 119
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Yet, t he term Chief Experience Officer is relatively recent compared to a similar role – the Chief Customer Officer (CCO). If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

A generic response would be that the CCO position got its start the moment major companies began wondering whether or not they should have a supervisor responsible for the overall customer experience. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

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5 Challenges to Proactive Customer Success

Amity

For the next 10 years, as the first generation of SaaS products came into the market, the way we managed our customers evolved but came nowhere close to resembling what Customer Success is today. They put the program in place to retain their customers, prevent revenue churn, and maximize their upselling revenue capabilities.

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How to Choose the Best NPS Software for Your Business [2018 Update]

Retently

Last but not least, in-app surveys are used extensively by the majority of SaaS businesses or those interacting with customers in an online portal. Export customer feedback. But how do they get to choose your service over the competitor’s if they have never interacted with your business before? Multiple NPS campaigns.

NPS 106
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Why Should You Care About Customer Experience?

Feedbackly

64% of people think that customer experience is more important than price in their choice of a brand. Popularity of Customer Experience. And it is also of paramount performance when your customer base grows because there are countless examples of companies who are not able to efficiently scale their customer experience strategies.

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Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

The Resolution Foundation, a UK-based research organization, recently published data showing that 11% of the market for “hotels and similar accommodation” was owned by the top 5 brands in the sector in 2016; a drop of three percentage points from 2004[i]. On the contrary, the hotel remains a highly valued experience offering.

Hotels 40