article thumbnail

Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

It is common knowledge that the retail industry thrives on positive customer interactions and feedback, so when reviewing the ways in which organizations can grow and remain competitive in their field, it is vital to craft plans that revolve around optimizing the customer experience. Enhance performance. About the Author.

Retail 119
article thumbnail

Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. The obvious solution is offering your customers a much better experience, service, and product to ensure they are happy with your business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

Smaller Customer Segments, Bigger Results. The overall message is clear: as you cater to smaller and smaller segments, the average uplift you can expect to gain from your total customer base grows. In smaller groups, each customer will generate more uplift on average than if he or she were approached as a part of a larger group.

Groups 96
article thumbnail

Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. The obvious solution is to offer your customers a much better experience, service, and product to make sure they are happy with your business.

article thumbnail

Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

The Resolution Foundation, a UK-based research organization, recently published data showing that 11% of the market for “hotels and similar accommodation” was owned by the top 5 brands in the sector in 2016; a drop of three percentage points from 2004[i]. On the contrary, the hotel remains a highly valued experience offering.

Hotels 40
article thumbnail

How to Choose the Best NPS Software for Your Business [2018 Update]

Retently

One of the most important features an NPS software should offer is the survey customization. Uploading your company’s logo, applying your brand colors and style should be among some of the available customization features impacting the look of your surveys. Can I customize the NPS survey and give it my company’s branding style?

NPS 108
article thumbnail

POV: The Choice Dilemma

Responsetek

Choice Paralysis; why too much of a good thing can be harmful to your brand. Have you ever walked into a supermarket to buy a new product, something you haven’t consumed before and stood in front of the aisle, caught in a paralysis of knowing which choice to make given the multiple brands and variants you are faced with?

CEM 40