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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Net Promoter Score: What Is It, Anyway?

Oracle

Yet, organizations still rely on customer data to improve systems and create a better customer experience — so what are they to do if they don’t know how their customers feel? Enter Net Promoter Score® (NPS®). What is Net Promoter Score? Fred Reichheld and Satmetrix Systems, Inc.”

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12 Customer Net Promoter Score Facts That Will Blow Your Mind!

SurveySparrow

And one simple way to make this dream come true is by measuring customer net promoter score. Here’s our compilation of 12 interesting facts on NPS score to help you understand this metric a little more. What Is A Customer Net Promoter Score? Definition And Calculation.

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Gauging the Effectiveness of Net Promoter Score

ProProfs Chat

For people familiar with the customer experience setting, they will recognize this article as the one in which Net Promoter Score (NPS) was introduced. This is the basic structure of the fundamental NPS question put forth by Frederick Reichheld in collaboration with Bain & Company way back in 2003.

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. An NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.

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NPS Benchmarks for 2018: How Do You Compare?

AskNicely

The Net Promoter Score framework arrived in 2003, and since then organizations have been trying to answer that question. What is your NPS Score? By using automated systems for gathering and acting upon customer feedback, forward-thinking organizations can establish a customer-focused culture.

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Why NPS Is Only Half the Story

mopinion

The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. In 2003, Reichheld, Bain & Company and Satmetrix Systems wrote about the metric in the Harvard Business Review. Sounds […].

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