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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Net Promoter Score® 101: The Complete Guide

Lumoa

The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. “ Promoters are significantly more loyal, so most businesses would do well to create promoters and decrease detractors. ” Net Promoter in a nutshell [infographic].

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Net Promoter Score (NPS): Pros & Cons

InteractionMetrics

The Net Promoter Score (NPS) is the most well-known customer satisfaction metric used by two-thirds of the Fortune 1000 companies. Created in 2003 by Fred Reichheld of Bain & Company , the Net Promoter Score (NPS) asks: “How likely are you to recommend us to a friend or colleague?”

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Do You Know How to Calculate Your Net Promoter Score?

AskNicely

You have a Net Promoter Score (NPS). How did you get that score? When a brand or business receives Net Promoter feedback, the individual — that’s you! — is a major part of that resulting score. Those who scored you 0 through 6 are detractors. Why is my score so low?

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How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Ask for more feedback on their experience with your business.

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Net Promoter Score 101: A Comprehensive Guide for Beginners

Retently

In this article we’re going to dive into the basics of Net Promoter Score® (NPS®) — a metric used to assess how loyal your customers are and how likely they are to recommend your company to their personal and professional network. What is Net Promoter Score? Luckily, there is. What is NPS.

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Net Promoter Score (NPS) – The quick guide

Happy or Not

First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived by their customers. This enables companies to use real-time customer feedback data to measure their NPS scores and track them over time. Learn more about HappyOrNot Analytics.