NPS, CES, CSAT: Which One is the Best Metric?
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SEPTEMBER 20, 2019
Net Promoter Score (NPS). In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . NPS is based on the question “How likely is it that you would recommend this company/product/service to a friend or colleague?” Customer Effort Score (CES).
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