Sat.Dec 22, 2018 - Fri.Dec 28, 2018

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

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3 KPIs To Track if You Want to Boost Your Customer Experience

Kayako

What is your relationship with your customers like? Do you feel like you’re losing out on sales because your customers aren’t loyal to your brand? Do you want to improve your customer satisfaction and loyalty but don’t know how to? Customer satisfaction is important , but measuring it properly can be hard.

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‘Twas the Night Before Switching to NetBase

NetBase

It’s just not enough when folks mention your brand. Consumers care less about what you promote. This gives brands an “in” when they follow the “feelz”. Your brand isn’t everything, of course, they know that. You can learn from competitors’ customer care, Their campaigns, and all that their audiences share.

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Top Marketing Quotes of 2018

Oracle

You have to be careful that you don’t lose your heart along the way.” Omnichannel: the key to building customer relationships. Significant storytelling has the power to move customers. To deliver consumers a personalized marketing experience, brands need better control over their channels and performance.

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To Text or To Talk? Understanding Customer Care Preferences for Voice and Digital Channels

As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands.

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2018: The year online reviews exploded 

Ann Michaels and Associates

But reviews carry a lot of clout when it comes to customers and their buying power. If you are a business owner you should know how important reviews are to customer satisfaction as well as earning repeat buyers. Customers are reading reviews. 94% of customers read online reviews (Fan and Fuel, 2016). •

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How Chili’s Finds Inspiration for Their Next Social Campaign

NetBase

Some of the biggest brands out there find themselves falling short at times. Additionally, they came to understand that other brands aren’t their only competition. All brands and businesses on social are constantly competing with other people , struggling to be noticed amidst social timelines full of things consumers care about.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

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How a Top 25 Most Trusted Brand Handed Their CX to AI

Speaker: Brian Morin, CMO, SmartAction & Patty Kleinfeldt, Director of Q&E, AAA

One of the most trusted brands in the world, AAA, took the most critical aspect of their Customer Experience and handed it over to an AI-powered virtual agent for omnichannel self-service. In this webinar, we will hear from Brian Morin of SmartAction, and AAA's Q&E Director, Patty Kleinfeldt.