Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is
PeopleMetrics
JULY 17, 2018
Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services. New customers may see the change as a bait and switch, while those close to renewal of their contract may think about switching to another carrier, and they begin to flood social media with complaints.
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