InMoment XI

SEPTEMBER 1, 2022

You get a greater return on your investment (ROI) from repeat customers than trying to acquire a first-time customer Even though only 12% to 15% of customers are loyal to a single retailer, they represent between 55% to 70% of the retailer’s sales. Calculating the Value of Customer Retention Using Customer Lifetime Value (CLV).

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

West Monroe

MAY 31, 2019

While these technologies can make a significant impact when combined together, there are quite a few “low-hanging fruit” use cases where conversational technologies alone can drive significant ROI for financial services firms. Assisting agents in explaining financial or insurance terms or other information.

Banking 40

Banking Financial Self Service Chatbots 40

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Lumoa

JUNE 26, 2023

Key Metrics to Track Omnichannel Strategy Success Customer satisfaction drives omnichannel strategies and influences the sales, revenue, and ROI of marketing campaigns. But some purchase processes are complicated, decreasing customer satisfaction and loyalty. This will help you generate a lot of more leads.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Sure, that’s easy in subscription-based industries such as SaaS or telecom or insurance. Is Retention About Churn or Loyalty?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

BirdEye

DECEMBER 8, 2023

Leverage social media platforms Social media management builds brand awareness and customer loyalty. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business. This precision enhances the effectiveness of your marketing for carpet cleaners, driving the ROI.

Tips 59

Tips Strategy Marketing Social Media 59

Pointillist

MAY 23, 2018

How to Maximize Your Journey Analytics ROI. A recent McKinsey survey, for example, indicates customer satisfaction with health insurance is 73% more likely when journeys work well than when only touchpoints do. Customer Journey Orchestration: Accordant on Finding a Path to Purchase. One-on-one interviews.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90