Insurance Loyalty Programs Online Experience ROI 
Lumoa
JUNE 26, 2023
Most omnichannel customer experience challenges can be solved by continually measuring customer satisfaction metrics and taking quick actions based on the insights. Key Metrics to Track Omnichannel Strategy Success Customer satisfaction drives omnichannel strategies and influences the sales, revenue, and ROI of marketing campaigns.
Pointillist
JUNE 15, 2018
Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Sure, that’s easy in subscription-based industries such as SaaS or telecom or insurance. Build Effective Loyalty Programs.
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