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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Lack of alignment on important metrics.

Marketing 175
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How To Measure Product Adoption Using Product Analytics

Gainsight

That iterative process makes it easier to understand your users, deliver faster value, and prove ROI. The best product-led growth strategies use metrics to shine a light on problems and reveal the best route to stronger adoption. Metrics You Can Use To Measure Product Adoption. How To Measure Product Adoption.

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An AMA With Ashvin Vaidyanathan And Ruben Rabago

Gainsight

As the authors of The Customer Success Professional’s Handbook , Ashvin and Ruben are two of the world’s foremost experts on the emerging customer success movement, its role in modern business, and best practices in both strategy and tactics. How have the metrics evolved over the last few years?

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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. What is the ROI on having a customer-driven company?

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4 Easy Steps for Building an Internal Knowledge Base

Comm100

There’s one more major benefit of internal knowledge bases that must be accounted for: having a successful agent knowledge base means improving your metrics across the board. You can also perform this audit on your external knowledge base using metrics such as total visits and time spent on page. Conclusion.

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Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. At the same time, product-led growth enhances the product experience for existing users—opening the door to higher net dollar retention (NDR) and more ROI. What is product-led success?

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. Make paid tiers desirable by providing intended outcomes, more visibility, and ROI.