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A beginner’s guide to understanding customer touchpoints

delighted

When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. . What are customer touchpoints? Why is it important to understand customer touchpoints? Let’s dig in.

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary.

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CSAT vs. NPS: Understanding Customer Success Metrics

Solvvy

But collecting customer feedback and finding an effective way to measure customer satisfaction—often by unraveling the answer to the question of how to use CSAT or NPS—is vital to your brand’s success. And, as with any tool, you need to use CSAT and NPS correctly to get the most value from them.

NPS 106
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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. This is the secret ingredient to retaining customers, increasing sales, and succeeding as an organization. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 208
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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. This is the secret ingredient to retaining customers, increasing sales, and succeeding as an organization. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 208
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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. NPS should be going up” doesn’t mean much. But explaining how you measure Net Promoter Score (NPS) and how that can help predict how happy and loyal customers will be is helpful.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. Fine-tuning your CX elements is a constant exercise. Then, use metrics like churn rate, CSAT, and CVR to gauge which touchpoints are negatively impacting CX.

Strategy 208