InMoment XI

OCTOBER 29, 2024

Positive customer experiences give rise to six distinct types of loyalty. Happy customers Price-loyal Convenience-loyal Loyal-to-freebies Loyal-to-loyalty program Truly loyal Happy customers have never had reason to complain. Loyalty-program loyal customers appreciate your loyalty rewards more than the products themselves.

Loyalty 260

Loyalty Customer Experience Net Promoter Score Social Media 260

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin. My Comment: Loyalty programs can be powerful.

Customer Service 77

Customer Service Loyalty Programs Social Media Loyalty 77

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

CSM Magazine

OCTOBER 18, 2023

Understanding the Customer’s World Understanding the customer’s desires and expectations is paramount in entertainment and luxury. Rewarding Loyalty Loyalty programs have long been a staple in various industries, serving as a bridge to foster stronger relationships with customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

CSM Magazine

SEPTEMBER 8, 2023

Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Besides the evident entertainment value, interactive content plays another vital role—it’s a treasure trove of insights. This journey should be consistent, unified, and seamless across all touchpoints.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Alida

JANUARY 5, 2018

Experts predict marketers will bring martech and adtech together and deploy it in-house to create more seamless customer experiences across touchpoints and channels, while also meeting the demand for transparency across various levels within business. CX goes mobile. Not surprisingly, many CX efforts will be mobile.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

SurveySensum

JULY 4, 2023

Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. These touchpoints can provide you with crucial information on your customer’s needs and expectations and what you need to improve your customer experience. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. These touchpoints can provide you with crucial information on your customer’s needs and expectations and what you need to improve your customer experience. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

Oracle

JULY 15, 2019

The Marketingcharts data shows that from entertainment to living expenditures, Gen X puts a premium on value and quality while Millennials prioritize experiences, and that offers important clues on how to reach consumers. Long-term relationships vs in the moment experiences. .” ” CX marketers can take note. Values matter.

B2B 64

B2B Entertainment Loyalty Programs Consumers 64

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Loyalty departments have not always had easy relationships with CFOs and CEOs.

Loyalty 52

Loyalty Loyalty Programs Airlines Resources 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Collecting data at more touchpoints is very useful.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MAY 9, 2019

The one thing that will differentiate each provider will be the unique customer data they capture from every touchpoint, and how they put that data into action to deliver a compelling enough value proposition to keep the customer coming back time and time again. Building such habits is precisely what loyalty programs do. .

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

BirdEye

OCTOBER 27, 2023

Create entertaining videos to reach these audiences. These metrics provide insights into the entire customer acquisition process, from the initial touchpoint to conversion. Loyalty programs Boost your customer retention acquisition process with loyalty programs. Share promotions without appearing salesy.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. With so many touchpoints in the customer lifecycle, it’s difficult to know what to focus on. Loyalty program data. Purchase history (both online and in-store).

Data 40

Data Strategy Customer Journeys Omni-Channel 40

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40