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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.

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4 customer-based strategies health care can learn from retail

Alida

What does it look like, and how should providers implement it in their practices and hospitals? Enter: The kings of customer-centric service, interaction and engagement—retail brands. Aurora Health Care created an online community of about 5,000 highly-engaged patients to uncover how it could become patients’ top choice.

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Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

Travel and hospitality companies have a difficult job. Contextual relevance drives customer engagement. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program. There is huge market pressure to make great deals.

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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

Include Customer Service Based Keywords Buzzwords in the customer service industry include things like active listening, customer engagement, supported, improved, solved or assisted. Supported management in efforts to increase productivity by motivating employees through improved rewards programs.

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How To Initiate a Direct-To-Consumer Selling Strategy

Second to None

Another industry that is utilizing direct communication with customers is hospitality. These brands commonly use their mobile application to implement rewards programs and other opportunities meant to provide added-value to the customer and convince them to return to your brand.

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5 Top Customer Service Articles for the Week of November 26, 2018

ShepHyken

Busting 3 Massive Myths About Employee Engagement by Christine Comaford. Forbes) There’s a lot of buzz about employee engagement these days. But the sad truth is that engagement stats worldwide are still dreadfully low. I have added my comment about each article and would like to hear what you think too.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. This actually is not true. Points and miles are a dominant and popular form of loyalty value.