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Just stop with the KPIs already

Zeisler Consulting

Whether you’re using NPS, C-SAT, CES…whatever it is, you’re only hurting your own CX efforts. If I ask you what your NPS tells you, you can probably go on about Customer loyalty, likelihood to repurchase, share of wallet, and many other great things that have come out of white papers and case studies over the years.

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For CX success, re-evaluate your purpose

Zeisler Consulting

That’s on purpose, because the more I think about the “ ROI of CX ,” the more I realize that we in CX are writing checks that the Customers’ experiences alone (no matter how awesome they may be) can’t cash. So how about if we readjust the expectations of CX?

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

At times, refocusing your efforts may be the best course of action. A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Unproven ROI. Struggling with siloed data. Not Acting on Insights. Lack of priorities.

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How To Create A Revenue Winning Lead Nurturing Strategy

SurveySparrow

You need to put in a continuous effort to succeed with it. Lead Scoring: In this, you assign points to leads based on specific parameters. Here are a few factors that you can use to score the lead: The number of times the lead visited your website. It is a continuous process that requires immense effort. .

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Journey Steps: A New Measurement Framework

Kitewheel

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. When it comes to proving ROI on journey management projects, it is critical to have the right level of focus that journey steps can provide.

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10 Super-Effective Lead Generation Strategies that Totally Work!

SurveySparrow

The ROI of emails is $41 for every $1 that you spend. How’s that for ROI? 4 Use lead scoring using email marketing automation. It is the process of assigning scores to leads based on the actions that they take. Using the lead score, you can decide what information to send and the frequency of it. Conclusion.

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What is Voice of the Customer (VoC)?

Confirmit

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. White Paper. Why Implement a Voice of the Customer Program? 7 Secrets of Voice of the Customer Success.