Remove Effort Score Remove NPS Remove ROI Remove White Paper
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Just stop with the KPIs already

Zeisler Consulting

Whether you’re using NPS, C-SAT, CES…whatever it is, you’re only hurting your own CX efforts. If I ask you what your NPS tells you, you can probably go on about Customer loyalty, likelihood to repurchase, share of wallet, and many other great things that have come out of white papers and case studies over the years.

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For CX success, re-evaluate your purpose

Zeisler Consulting

That’s on purpose, because the more I think about the “ ROI of CX ,” the more I realize that we in CX are writing checks that the Customers’ experiences alone (no matter how awesome they may be) can’t cash. So how about if we readjust the expectations of CX?

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Journey Steps: A New Measurement Framework

Kitewheel

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. When it comes to proving ROI on journey management projects, it is critical to have the right level of focus that journey steps can provide.

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Inside Customer Success: Oracle Marketing Cloud

Amity

At Oracle Marketing Cloud we’ve undergone an effort to integrate various technologies into a single platform that enables our customers to accelerate and optimize the way they find and nurture prospects in a more personalized, targeted, and automated way. And they need to be able to quantifiably prove their efforts affect bottom line.

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What is Voice of the Customer (VoC)?

Confirmit

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. White Paper. Why Implement a Voice of the Customer Program? 7 Secrets of Voice of the Customer Success.