Waypoint Group

JULY 18, 2018

Product teams have many different ways to get input on product direction: strategic direction set by the Board/CEO, sales requirements (that next BIG deal), market strategy, and the list goes on. Having a “good” product is critical for customers to be successful and keep Customer Success Managers out of being a mis-labeled support team.

NPS 40

NPS Feedback Effort Score Leadership 40

ClientSuccess

NOVEMBER 22, 2021

To optimize and enhance your strategy, it’s a good idea to send out surveys at different points throughout the customer relationship – post-sales, post-onboarding, renewal pulse, etc. Voice of Customer. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data.

Marketing 52

Marketing NPS Voice of Customer Effort Score 52

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. Put simply, Customer Success does a lot of things for a lot of people. ChurnZero vRYG panelists included: Sana Farooq , Director of Customer Success, FloQast.

Customer Success 59

Customer Success Company Management Roadmap 59

Waypoint Group

MAY 17, 2018

NPS can be quite controversial. I’ve come across many that feel NPS isn’t right, especially in B2B environments where there are multiple persona in any given account, many touchpoints, and generally characterized by relationships more than transactions. So if not “recommend” then what in its place?

NPS 40

NPS B2B Net Promoter Score Company 40

ChurnZero

NOVEMBER 24, 2020

Why is your Customer Success team underfunded, marginalized, and overlooked? Acquisition gets all the glory while Customer Success gets relegated the part of the unsung hero.”. Anna’s Customer Success experience runs the gamut – from her early roles as an individual contributor to leading and scaling teams of her own.

Customer Success 59

Customer Success Leadership Net Promoter Score Culture 59

Wootric CX Blog

MAY 12, 2020

As a SaaS company with SaaS customers like Zoom, DocuSign and Hubspot, we have a unique perspective on NPS in cloud software. To make the most of your time and energy, we’ve put together this list of things SaaS businesses should know before they dive into the NPS world. Wait, what is NPS exactly? Have questions?

Net Promoter Score 98

Net Promoter Score NPS Effort Score Feedback 98

Amity

MARCH 1, 2016

We sat down with Perry Monaco, Manager of Customer Success - The Americas, to discuss how Customer Success has evolved at LinkedIn over the last 5 years. How did you get started in Customer Success? When I first started at LinkedIn, the concept of Customer Success existed but the label did not.

Customer Success 91

Customer Success Customers NPS Metrics 91

Totango

MARCH 6, 2020

Today’s on-demand, subscription-dominated marketplace requires that enterprises pay closer attention to what their customers want from their products—and there’s no clearer indication than their own words. Voice of the Customer is usually considered to be the result of direct requests for information such as surveys (i.e.

Voice of Customer 93

Voice of Customer Feedback Customer Success Metrics 93

CSM Practice

JANUARY 1, 2017

In the technology industry, customer success management is developing into a vital department. Setting up a customer program involves ensuring the success of your customers and, thereby, keeping them as customers for the long term. This group of people is called Customer Success.

Customer Success 58

Customer Success Metrics e-support Customers 58

Retently

SEPTEMBER 12, 2018

At a first glance, relying on the input provided by the sales, marketing, and support teams might seem sufficient; however, we wanted to take the opportunity to use customer feedback to prioritize the product roadmap from a customer’s perspective as well. What is NPS? Sorting through the feedback is tough.

Analysis 124

Analysis Feedback NPS Effort Score 124

Amity

APRIL 25, 2016

Frequently updated and always on point, the A-List is a snapshot of what's happening in the world of Customer Success. Director of Customer Success - Proven. Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

SurveySensum

OCTOBER 5, 2020

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Let’s start by understanding a typical B2B SaaS customer journey with an example.

Customer Journeys 52

Customer Journeys B2B Survey Net Promoter Score 52

Totango

OCTOBER 13, 2020

Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical. You find these customers by tracking customer data. . Use surveys like NPS to help gather customer sentiment.

Strategy 62

Strategy Effort Score B2B Customer Success 62

Seaton CX

AUGUST 17, 2023

With NPS survey response rates dropping into the single digits and customers who outright lie on them—or exhibit a “selective memory” when recalling facts and details—can you really expect to measure the customer experience? The operations data must correlate with a customer friction point or Moment of Truth.

Customer Journeys 52

Customer Journeys Measurement Customer Experience How To 52

Wootric CX Blog

MARCH 18, 2021

Now we’ll combine surveys with behaviors and concrete numbers to see how CX impacts metrics like product use, retention, and sales. . Get the ebook, CX FOR EVERY STAGE: How to scale your Voice of Customer program from startup to enterprise. Compare that with your NPS. Customer Suppor t is in Intercom or ZenDesk.

Net Promoter Score 52

Net Promoter Score Effort Score How To NPS 52

Waypoint Group

MAY 23, 2018

This article discusses the steps and necessary metrics to drive account retention and expansion: Common issues facing Customer Success (CS) teams. Many Customer Success teams measure their performance via customer retention and expansion rates. And they need to know it well in advance of a renewal / sales event.

Measurement 40

Measurement Customer Success Metrics B2B 40

SmartKarrot

JULY 20, 2021

Role: Vice President, Customer Success Location: Redwood City, CA, US Organization: Synack, Inc. As a Vice President of Customer Success, you will develop Synack’s Customer Support strategy that aligns with the next stage of growth and global customer expansion.

Customer Success 10

Customer Success e-support Roadmap Feedback 10

Totango

OCTOBER 23, 2020

These actions are crucial to customer success, as they will set the tone for your client-brand relationship moving forward. A successful onboarding experience can lay the foundation for a loyal lifetime buyer, while a negative experience can push your new customer directly into the hands of a competitor.

Net Promoter Score 72

Net Promoter Score Metrics Customers Training 72

SmartKarrot

JUNE 8, 2021

Apply here: [link] Role: Director of Customer Success Location: San Francisco Bay Area, US Organization: Incapital As a Director of Customer Success, you will build and own the customer success strategy, including programs, playbooks, and success plans that nurture and expand relationships with end-users and improve customer health.

Customer Success 10

Customer Success Customers NPS Report 10

Wootric CX Blog

OCTOBER 1, 2020

Your customers are more than willing to tell you about the bottlenecks in their journey, but you’ll want to be thoughtful in your approach. So, before you start sending out surveys, think through your voice of customer strategy using your journey map as a guide. Net Promoter Score (NPS) .

Customer Journeys 52

Customer Journeys Net Promoter Score Survey Strategy 52

SmartKarrot

MAY 29, 2020

Role: Customer Success Manager Location: Seattle, WA, US Organization: Zipwhip As a Customer Success Manager, you will be responsible for making every customer in your portfolio successful which ultimately assures positive net revenue retention (NDR) for their Mid-Market customer base.

Customer Success 10

Customer Success Net Promoter Score Customer Satisfaction NPS 10

Wootric CX Blog

AUGUST 4, 2020

In a sense, they become your virtual sales army. I don’t know a single company that hasn’t pondered these questions: What resource investment will have the most impact on customer health and revenue growth? . Should I invest more money into customer experience (CX), customer support, or customer success right now?

Metrics 52

Metrics Effort Score Net Promoter Score Self Service 52

Lumoa

OCTOBER 31, 2018

Stop organising by function and skill set, start organising by ‘ability to deliver customer success’ create ‘experience teams’ of people with different skills and different core competencies that can manage the entire customer life cycle and reward them together for the achievement of customer success, not completing tasks and activities.”.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Retently

AUGUST 9, 2018

Customers’ desires are usually classified in a hierarchical structure, and each desire or need is assigned a certain level of priority depending on your business’ goals. Voice of Customer also represents your existing and target customers’ opinions regarding your products and services. Detractors.

Feedback 111

Feedback CEM Net Promoter Score Social Media 111

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? What metrics should you follow?

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Wootric CX Blog

MARCH 1, 2020

The goal is a unified view of the customer journey, and the implementation roadmap looks something like this: Switch support service + send CSAT surveys after each closure. Upgrade the NPS program. We’ve seen a variety of people succeed, from Senior Sales Ops employees to Customer Success leaders, to Product Marketing people. .

Effort Score 52

Effort Score Roadmap Touchpoint Analysis 52

Waypoint Group

SEPTEMBER 8, 2022

Sadly, few have read the books that published the research that led to the Score, and as a result they are missing out on the real benefits that come with the Net Promoter System (and it’s the “System” in “NPS” that really matters): Stronger relationships with customers that accelerate a company’s profitable growth.

B2B 52

B2B Feedback Net Promoter Score Effort Score 52

Waypoint Group

SEPTEMBER 8, 2022

Sadly, few have read the books that published the research that led to the Score, and as a result they are missing out on the real benefits that come with the Net Promoter System (and it’s the “System” in “NPS” that really matters): Stronger relationships with customers that accelerate a company’s profitable growth.

B2B 52

B2B Feedback Net Promoter Score Effort Score 52

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

Customer Care 66

Customer Care CRM Customer Experience CEM 66

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

Customer Care 59

Customer Care CRM Customer Experience CEM 59

Wootric CX Blog

FEBRUARY 14, 2019

Why we love Ellie: She’s a speaker, writer, and Senior Director of Customer Success at SAP Concur. Through hyper-growth SaaS companies, Ellie developed a fascination with the customer. Realizing the impact and the translated value for an organization, she created PictureCS (CliffsNotes for Customer Success Best Practices).

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

ChurnZero

APRIL 12, 2019

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score Self Service 14

Waypoint Group

DECEMBER 3, 2015

It’s familiar and easy find a free website that will tally up the responses and pop out an NPS. But, because a B2B customer is comprised of a group of people, the rules have to change to accommodate more players. Market research style surveys will not provide the info needed to understand is an account is successful.

B2B 40

B2B Customer Experience B2C Analysis 40

Waypoint Group

DECEMBER 3, 2015

It’s familiar and easy find a free website that will tally up the responses and pop out an NPS. But, because a B2B customer is comprised of a group of people, the rules have to change to accommodate more players. Market research style surveys will no longer suffice to provide the info needed to understand customer success.

B2B 40

B2B B2C ROI Analysis 40

SmartKarrot

APRIL 4, 2022

Customer-centric DNA means the person needs to have the qualities or features that fundamentally keep the customer at the center of every action. A customer-centric DNA is when the focus of your company is customer success. Top brands like Ikea, Amazon, and Google take customer success seriously.

Customer Centricity 10

Customer Centricity B2B Tips How To 10

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you?

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286