Is it Time to Do Away with Market Research Departments?
C3Centricity
APRIL 2, 2018
A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. You can also read a short commentary from System 1. Pricing, value perceptions and CLV (Customer Lifetime Value). Customer retention and churn rates. Storytelling.
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