article thumbnail

Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. You can also read a short commentary from System 1. Pricing, value perceptions and CLV (Customer Lifetime Value). Customer retention and churn rates. Storytelling.

Marketing 175
article thumbnail

How Documented Procedures Can Make Your Customer Support More Effective

Kayako

Even if your team members have previous experience in customer support, letting them improvise their day-to-day work can be dangerous. Consider the case of former Engadget editor-in-chief Ryan Block who called customer retentions to cancel his contract with Comcast. How do I store my documented procedures?

Handbook 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 3 Customer Service Skills of Brilliant Support Teams

Kayako

Bad support teams think they are simply there to provide a response back to the customer, to maintain the ticketing system or to update customer enquiries. How will you know when you’ve got customer service skills right? In summary, great support teams understand that they are the front line in customer retention.

article thumbnail

The 3 Customer Service Skills of Brilliant Support Teams

Kayako

Bad support teams think they are simply there to provide a response back to the customer, to maintain the ticketing system or to update customer enquiries. How will you know when you’ve got customer service skills right? In summary, great support teams understand that they are the front line in customer retention.

article thumbnail

Why Customer Service is Important to Businesses: Top 5 Reasons

ProProfs Chat

To make customer service worse, British Airways replied something straight out of things that you should never say on “Twitter handbook” . This reply from the airline operator raises the question – “why its customer service was available on Twitter only for limited hours, while the airline operated 24/7?”.

article thumbnail

Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences

Kayako

While Warby Parker store visitors are personally welcomed by a greeter who get you to where you need to go—and their POS system remembers you. It’s easy to see why this retail customer experience makes it effortless for returning customers. Jeff Toister is the bestselling author of The Service Culture Handbook.

article thumbnail

Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum.