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The Secret is BEING Social, Not DOING Social Media

Russel Lolacher

One of the biggest mistakes I’ve seen organizations do on social media, is treating it like it’s not SOCIAL media. They find it far more important to DO a platform than BE the experience their customers expect. Defining Social Media. So content marketing is a big part of your social media strategy.

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Can Social Media Help in Retaining Your Customers?

LiveChat

Customers are the actual revenue generators. The interaction that a customer has with a brand throughout their business lifecycle is customer experience. It is an integral part of customer relationship management and eventually in customer retention. Social media drives customer retention.

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7 referral program ideas that work

BirdEye

It’s an effective way to broaden your reach and attract new customers. Get a partner to share about your business on social media , in their email campaigns, on their blog, or on their website. The more your company is out there, the likelier a customer can find you. What are 4 types of referrals?

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Your CX Playbook for Financial Services

Kustomer

CX involves both direct interactions initiated by the customer, and also indirect interactions the customer has with the organization: for example, when a customer sees a wealth management company’s advertisement on a billboard or follows a bank on social media. What Is a CX Playbook?

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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

On the official PR we say how “the acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform, which empowers brands to connect with existing customers and deliver personalized multichannel journeys, at scale.”.

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Intelligent Automation in Call Centers: A Paradigm Shift in Customer Service Excellence

NobelBiz

It’s like the premium gas you put in a sports car – it makes everything run smoother, faster, and more efficiently. Speech Analytics: This tool uses natural language processing to analyze customer-agent interactions, providing insights into customer sentiment and agent performance. With good data, automation soars.

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Are You Effectively Listening to Understand Your Customers?

Wired and Dangerous

billion interactions on Facebook daily, listening to your customers across multiple channels is absolutely critical to understanding customers ever changing expectations.*. We know from research that social media is 5 times more powerful than word of mouth. We were conducting a customer focus group for a large utility.