Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Kustomer

FEBRUARY 3, 2022

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen meets with Elizabeth Dominicci from TriNet to learn the secrets of using data and AI to boost customer engagement. Using Data to get Customer Insights. Tune in to the episode to learn more! It’s funny.

Customer Journeys 98

Customer Journeys Data Analytics Interaction 98

SurveySparrow

SEPTEMBER 18, 2023

Common metrics include Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). Net Promoter Score (NPS) NPS measures customer loyalty and their likelihood to recommend your business. A lower CES score indicates that customers find it easy to engage with your brand.

Metrics 52

Metrics Net Promoter Score Customer Experience Customer Journeys 52

Currency Alliance

MARCH 20, 2020

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. Brainstorm for each how you could cut 10-50% of that cost with a little concerted effort. Meet with the brand to discuss, test, and learn from MVP efforts. What to do?

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. Aimee Lucas. Arie Goldshlager. Martin Hill-Wilson. Nate Brown.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. Aimee Lucas. Arie Goldshlager. Martin Hill-Wilson. Nate Brown.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Help Scout

JUNE 22, 2021

Not only does it feel good to be helpful, but it is a key differentiator, as the following customer service statistics show. Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. For 86%, good customer service turns one-time clients into long-term brand champions.

Customer Service 128

Customer Service Social Media Self Service Knowledge Base 128

ProProfs Chat

NOVEMBER 19, 2021

Net Promoter Score Poll Questions. A Net Promoter Score uses a scale of 0 to 10 to measure the likelihood of customers to recommend a brand’s products or services to their friends and family. Such opinion poll questions can be further personalized based on the scores given by a respondent, such as: 5. As expected .

Engagement 98

Engagement Sports Net Promoter Score Effort Score 98

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. If your objective is to increase customer frequency, these are some suggested tactics. Offer ‘special’ incentives for non-frequent customers. A useful set of segments might include: For Travel. Frequent business travelers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Totango

JULY 30, 2019

The way you feel as you travel versus when you arrive at your destination is a great metaphor for the distinction between customer experience vs. customer success. Customer experience refers to the feelings, emotions, and perceptions customers have when using your product.

Customer Success 77

Customer Success Customer Experience Lifetime Customer Effort Score 77

Currency Alliance

NOVEMBER 16, 2021

This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher. but the effort is also high (perhaps 1-0.8 = 0.2). and a modest effort of perhaps 0.25 (i.e.,

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher. but the effort is also high (perhaps 1-0.8 = 0.2). and a modest effort of perhaps 0.25 (i.e.,

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Experience Matters

APRIL 7, 2015

Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. These insights help our clients make informed, data-driven business decisions.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

SurveySensum

JULY 14, 2020

Aimee Lucas has over 20 years of experience in improving service delivery and transforming customer experiences through employee engagement and customer-centric process improvement initiatives. Principal Analyst, most of her work is focused on research, advisory, and training efforts on shaping the future of experience management (XM).

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

DECEMBER 1, 2020

The brands that enable the customer´s preference will retain the privilege of collecting customer data, growing sales, issuing targeted marketing with permission, and of keeping score. For example, imagine that you sell travel, insurance, clothing, household goods or food.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. If you get either of these dimensions wrong, no amount of points will make customers loyal.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58