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How customer insights can shape marketing strategies and improve customer experiences

Bold360

In one sense, customer insights is something like those paint by numbers books every kid once had, at least before childhood went digital. And that’s where the numbers that undergird customer insights are something like those children’s art projects. But what exactly is meant by customer insights?

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How to Set Goals & Build a Strategy to Drive Customer Experience Improvement

Comm100

Some of the business objectives you can use include customer retention, customer satisfaction, product purchases, purchase volume, purchase frequency, products returned, the number of dissatisfied customers and revenue. How can we reduce delays to customer calls and increase responsiveness this quarter?

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Get the Latest Insights to Shape CX at the Gartner Customer Experience & Technologies Summit 2019

Calabrio

This is a great event to learn about the latest and greatest research and insights on customer experience strategy straight from Gartner’s experts including: operationalising the voice of the customer, analytics best practices to improve customer retention and gaining value through customer journey mapping.

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Gratitude Grows Gains from Customer Experience Strategies

ClearAction

Health: better sleep, lower blood pressure, likely to exercise, better recovery and overall physical and psychological health. Customer experience gains from gratitude in interactions are inclinations to reciprocate behavior, spread positive word of mouth, and do more with your brand.

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A beginner’s guide to understanding customer touchpoints

delighted

When you’re looking to improve your customer experience, it’s important to put yourself in your customers’ shoes. When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. .

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Everything You Need to Know About Survey Response Rates

GetFeedback

Make a list of everything you’d like to know about your customers. While this minimalistic approach may seem to undermine your mission for info, the exercise will help you avoid high abandon rates and ultimately get more from your surveys. Learn about the top two customer surveys for predicting and increasing customer retention.

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Creating Value for Customers: How to Help Customers Thrive

Totango

Customers seek out your product as a solution to a problem and a path to growth, and your ability to deliver on that promise, right from the outset, is key to ensuring they stay satisfied and continue growing their relationship with you through repeated renewals and upsells.

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