article thumbnail

Don’t Do Digital Transformation, Design It

Storyminers

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. Interview: Why marketing should be the orchestrator of customer experience design.

Culture 147
article thumbnail

Why You Need To Design CX Change, Not Just Do It

Storyminers

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein, who caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Culture 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Do Digital Transformation, Design It

Storyminers

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. Interview: Why marketing should be the orchestrator of customer experience design.

Culture 100
article thumbnail

The Challenge of the B2B Customer Experience Maturity Model? The CX Major Pillars for Your Organization Growth

ECXO

The pillars of a customer experience culture are: Customer-focused leadership: The leadership of the organisation sets the tone for customer experience culture. Empowered employees: Employees must be empowered to make decisions that will benefit partners and customers.

B2B 98
article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints.

article thumbnail

Strativity Group’s Touchpoint Dashboard Expands Its European Footprint

Strativity

Customer experience design and management consulting firm, Strativity Group, Inc. Where Journeys Meet Exceptional Experiences. Touchpoint Dashboard’s journey management platform gives you the flexibility to design engaging customer experiences. About Touchpoint Dashboard.

article thumbnail

North America’s Must-Attend Customer Service Strategy Meeting Hits NYC

CSM Magazine

SVP, Customer Care, Samsung. VP, Customer Experience, Twitter. Director, Customer and Partner Care Operations, Starbucks. With horizontal tracks and vertical themes, designed in collaboration with the executive advisory board, the agenda is focused on transforming customer service to meet changing customer demands.