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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty is a digital advertising agency that specializes in customer engagement campaigns for brands such as New Balance, L.L. 50% of C-suite respondents said their organization has no consistent measure of customer experience. One in five said that social media sentiment was their only measure. Bean and OxFam.

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Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

Many executives are interested in improving and understanding customer experience. When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. 82% describe the customer service process as being a lot of effort.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Here are four elements to consider, plus some customer service best-practices to make the most of them: 1. Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. White Paper. Download Now.

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Learn from Jeff Bezos: 9 Powerful Quotes to Boost Your Customer Service

Comm100

For example, you may think that you should be reaching your customers through Pinterest because that’s what your competitors are doing. But if you focus on conducting your own research, you may find that you can better reach them through another social media platform, like Instagram or Tumblr (where, perhaps, you have less competition).

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Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs

Comm100

Social media is a modern day holy grail for businesses: should your company achieve a successful social media strategy, the promise is happiness (for you and your customers), abundance (of engagement and incoming cash flow), and longevity (of your corporation… social media is, after all, a major driver of what keeps businesses relevant nowadays).

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What Does ‘Omnichannel Customer Engagement’ Mean?

Comm100

Its popularity comes as no surprise when you look at the stats: companies with strong omnichannel customer engagement see a 9.5% But what does ‘omnichannel customer engagement’ even mean? This provides a cohesive and seamless experience for both the customer and the agent across devices and touchpoints.

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Choosing My Solution: A Customer Engagement Software Checklist

Comm100

Choosing a customer engagement software solution can be daunting. By keeping this list in sight during research — or using it to ask your vendor questions during a sales pitch — you will be able to avoid hidden drawbacks and make an informed decision about which customer engagement solution is right for your company.

Software 103