CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Comprehensive customer experience ecosystems create customer memories that narrate specific brand stories.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

CSM Magazine

JANUARY 2, 2023

Here are ten ways to help you get new customers to become loyal, repeat customers. Understand What Your Customers Want. If you want to convince your customers to give you their loyalty, you’re going to need to understand what they want, so you can give it to them. Reward Customer Loyalty.

Rewards Programs 52

Rewards Programs Loyalty Customer Satisfaction Customers 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention Software Gamification e-support 52

NobelBiz

JULY 31, 2023

This advanced mechanism not only ensures customers are catered to promptly but also streamlines business operations. Dive deep into the intricacies of call queuing and how it’s revolutionizing the way businesses handle customer communications. The Adaptive Nature of Modern Queues Call queuing isn’t a static system.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. An open CRM tool easily connects these touch points, from tracking spend to product preferences, including loyalty and reward programs. Provide smarter assistance.

CRM 84

CRM Customer Experience Rewards Programs Social Media 84

SurveySensum

JULY 19, 2023

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40

Retail Examples Customer Experience Social Media 40

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. An open CRM tool easily connects these touch points, from tracking spend to product preferences, including loyalty and reward programs. Provide smarter assistance.

CRM 52

CRM Customer Experience Rewards Programs Social Media 52

Totango

FEBRUARY 21, 2019

In today’s digitally transformed business world, customers are empowered to shift their subscription loyalties at short notice and without repercussion. As such, there’s seemingly no greater crisis than a lapsed customer. In fact, over 50% of paying customers weren’t using the service they paid for. But, as John F.

Examples 63

Examples Customer Success Social Media Rewards Programs 63

Kitewheel

MARCH 4, 2019

To solve this problem, airlines should use real-time interaction management(RTIM) to track each customer across time and determine the next best experience for them. Contextual relevance drives customer engagement. While a blanket message can make sense in some contexts, we know that customers prefer personalized messages.

Travel 40

Travel Hospitality Customer Journeys Examples 40

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. An open CRM tool easily connects these touch points, from tracking spend to product preferences, including loyalty and reward programs. Provide smarter assistance.

CRM 40

CRM Customer Experience Rewards Programs Social Media 40

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. Whether through a simple “How satisfied were you with our service?”

Survey 141

Survey Customer Service Strategy Effort Score 141

West Monroe

JULY 24, 2017

Customer relationship management systems (CRMs) , which have been around since the introduction of database marketing in the 1980s. Today’s companies seek to collect as much customer data as possible. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.

Data 51

Data Marketing CRM Advertising 51

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. This can be better understood by dissecting the customer journey into two main components: the functional and the emotional.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Now, these legacy systems are showing the strain. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SmartKarrot

NOVEMBER 2, 2020

“Survey your customers frequently to measure customer satisfaction and handle all shortcomings that the customers raise. It will help increase brand loyalty which translates to customer loyalty and retention.”. Ensure that a customer support personnel is available to swoop in when the customer needs help.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Strativity

APRIL 27, 2023

Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Optimove

JULY 20, 2023

In this increasingly digital world, customers interact with brands through multiple channels such as on their phones, on the web, and in physical stores. By implementing an omnichannel marketing approach, businesses can further personalize their content for each customer to increase revenue and improve loyalty.

Omni-Channel 40

Omni-Channel Marketing Social Media Rewards Programs 40

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

Kitewheel

MARCH 25, 2019

How you can identify customer pain points more quickly this spring is by bringing journey analytics in house. Filling these gaps will have quick value and drive customer loyalty. Connect channel activities and customer experiences. One of the challenges of any CX improvement is the systems you have in place already.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52