Currency Alliance

OCTOBER 27, 2017

This ´other´ 80% represents the mid and long-tail of customers that might be spreading their share of wallet among many competitors, or simply a set of customers that can be profitable when attracted back to the business, but their needs are such that they just can´t spend a lot every month.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

DECEMBER 4, 2023

Many of the trends from last year … the rise of chief digital officer and other professional technology buyers loyalty personalization digital CX innovation the rise of loyalty fraud B2B and SME loyalty programs less excitement about crypto … are all still highly relevant; it’s simply that the emphasis has shifted.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Adaptability: data sharing between partners.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Beyond Philosophy

JUNE 1, 2015

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. The example cited is Starwood Hotels and Resorts where, through its Starwood Preferred Guest (SPG) program, there is a focus on personal leisure travel rewards for high-spending frequent guests.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Pointillist

MAY 23, 2018

Journey discovery is a quantitative approach to customer journey analytics where customer behavior data is analyzed across touchpoints and over time to uncover meaningful behavioral segments and the paths they take to achieve a specific goal—what Forrester calls the ‘bottom up approach’ to customer journey analytics.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Chattermill

MAY 12, 2019

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph Michelli. The Ritz-Carlton Hotel has long been known for its five-star hospitality and deep understanding of customer experience management.

Customer Experience Professionals 56

Customer Experience Professionals Customer Experience Hotels Net Promoter Score 56

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. Town Lodge Hotels. T he best grocery programs worldwide. Net Florist.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Avaya

MARCH 23, 2017

So much so that nearly 90% of companies now compete solely on CX —a drastic increase from 36 % in 2010—and 50 % of consumer product investments are expected to be redirected to CX innovations—like attribute matching—by the end of this year.

Apparel 61

Apparel Contact Center Call Center Omni-Channel 61

Currency Alliance

APRIL 10, 2021

The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. While multi-brand collaboration is starting to increase rapidly, the greatest constraint in giving customers more freedom and choice with loyalty currencies is often your brand’s ego.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Loyalty programs, and the ‘loyalty mechanics’ designed into them, can drive very specific customer behavior.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Bold360

NOVEMBER 21, 2016

What exactly are the takeaways making the biggest impact on customer experience initiatives as companies look to 2017, and how can CX pros and business leaders move their companies forward in the digital, always-on, always-connected, omni-channel landscape? Kevin Leifer. Kean Graham. Greg Dewald. Ben Thompson. Chloe Thomas. Daisy Jing.

Customer Experience 40

Customer Experience Omni-Channel Social Media Self Service 40

SmartKarrot

MARCH 8, 2022

An Award-Winning Customer Success Professional, Asha Patel is known for leading teams and delivering strategic plans for improving the customer experience in a company. She is a coach who focuses on personal development, relationship building, success planning, customer engagement and retention, and customer journey.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21