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Accelerating the Customer Experience post-COVID

Lumoa

In any case, customer experience used to be the largest way to differentiate your brand among the turbulent sea of competition. Since the pandemic began, however, the challenge has evolved into not just standing out, but instead to effectively pivot, innovate and transform your business. What have we learned during COVID?

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Three Keys to Effective Customer Journey Mapping

Michelli Experience

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. The same is true with customer journey maps.

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Bosch Embraces Cultural Transformation To Drive Innovation

Forrester's Customer Insights

Bosch is internalizing this observation as it transforms into a digital business; the company’s culture directly impacts the way it works and innovates. There’s a saying that “culture is what people do when no one’s looking.” Cultural transformation is a […].

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Customer Experience Leaders & Laggards – What’s the Difference?

Customer Alignment

Customer Experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. ” If its value is recognised, why don’t more organisations learn from CX leaders and strive to deliver more consistent, predictable and enhanced experiences for their customers?

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You’re Not Competing In The Category You Think You Are! (How to Find Out)

C3Centricity

If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post. In it, I summarised the very first step of Insight development like this: C = Category.

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Culture Energy Is The Answer To Your Culture Challenges

Forrester's Customer Insights

There's no such thing as a culture of resilience/innovation/collaboration. There's only culture energy. Learn more.

Culture 26
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New Company to Focus on Data Leadership and Literacy in the AI Era.

Forrester's Customer Insights

It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online. This week, we saw a meaningful move at addressing data […]

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