Blake Morgan

MAY 17, 2023

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. There is incredible power in customer-focused leadership.

Customer Focused 59

Customer Focused Leadership Effort Score Customer Centricity 59

Blake Morgan

JULY 29, 2023

One example is Lyft, which has committed to spending $300 million over the next few years on its customer-focused digital transformation. Data Alongside a push for digital experiences, CX teams need data to better understand their customers and if their customer-focused initiatives are effective.

Customer Experience 52

Customer Experience How To Contact Center Chatbots 52

Experience Investigators by 360Connext

JULY 24, 2019

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out.

Customer Journeys 110

Customer Journeys Culture Customer Centricity System 110

ShepHyken

MARCH 14, 2022

It’s a long series, to be sure, and in theory it never ends because as soon as think we’ve landed on the optimal CX, customers change their expectations. My Comment: My buddy and fellow customer experience expert, Dan Gingiss, came out with a short and entertaining read this week. And it’s so simple – even easy!

Customer Journeys 73

Customer Journeys Customer Service Call Center Entertainment 73

CX Journey

OCTOBER 5, 2017

Here's what happens and why your work is never done: Expectations change. What delights customers today may not delight tomorrow. It's important to always keep your pulse on changing customer needs. Customers change. Customer needs, desires, and expectations change. Growth happens.

Innovation 128

Innovation Competitive Advantage Metrics Culture 128

Beyond Philosophy

JANUARY 16, 2018

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” If customer-centric culture-building and customer-focused initiatives were the only end goals, perhaps these approaches would be sufficient.

Culture 83

Culture Company Customer Centricity Travel 83

ShepHyken

JANUARY 31, 2022

My Comment: Here’s a popular headline I’ve been reading for several months: Customer Loyalty Is Up For Grabs. Many companies/brands in the past two years have not kept up with their customers’ changing demands and expectations. This short article has several ideas on how to serve disloyal customers.

Customer Service 64

Customer Service Contact Center Trends Loyalty 64