article thumbnail

Unforgettable Episode 28: Customer-Centric Leaders Measure Success Differently

Oracle

Hi, this is Ian Golding, Global Customer Experience Specialist, bringing you episode 28 of Unforgettable, the series that’s all about delivering great customer experiences. Customer-centric organizations recognize perhaps the most important competency in the aspiration of becoming sustainably customer-centric is measurement.

article thumbnail

From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? Level 3: State of The Art.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Article On Customer Experience That Actually Makes Sense

GetFeedback

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage. And your programs and processes should reinforce customer connectedness.

article thumbnail

7 Ways to Use Customer Feedback in Marketing

Lumoa

Incorporating customer feedback into your marketing strategy can level up your marketing efforts and help you drive even more growth for your business. What is Customer Feedback? Customer feedback is what your customers are telling you about your product. Proven Methods for using Customer Feedback in Marketing 1.

Feedback 236
article thumbnail

15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Recognise your business is about the customer and not you.

article thumbnail

Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

Most organizations, that receive large amounts of customer feedback data, can buy text analytics solutions that help in making sense of the data and transform the chaotic customer voice data into structured info. And yet still, acting on the customer feedback is hard. Still, only partially convinced?

ROI 259
article thumbnail

8 Steps to Help De-clutter and Re-think Your Customer Listening

Customer Bliss

In every silo’s pursuit of becoming customer centric, the cumulative effect may be causing survey fatigue and frustration to your customers who are receiving them. Take an inventory of all the surveys that go out to customers, when and why. Are the scales for the surveys consistent? Find your most recent primary research.