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APRIL 10, 2017

You remember the hard work you put into finding the perfect customer. Yes, finding your first customers is incredibly difficult, but turning one-time buyers into return customers isn’t nearly as hard. 4 Main Tenets of Customer Retention. Know Who Your Customers Are and What They Need From You. Adding value.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

SurveySparrow

MARCH 18, 2020

Without measuring KPIs, there would be no benchmark and the entire exercise will become directionless. Each of the leads that you get are not necessarily going to be converted into a customer. Cost per lead should be a KPI so that you know how much you are spending on each customer. Customer Lifetime Value.

Sales 52

Sales Management Net Promoter Score Effort Score 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

SmartKarrot

OCTOBER 28, 2020

If you are into the SaaS business, then surely you would have heard of the term customer lifetime value. It gives you the overall revenue an average customer generates during their entire relationship with a business. But wouldn’t it be more beneficial to know what profit (rather than revenue) a customer generates?

Analysis 10

Analysis Groups Resources Loyalty Programs 10

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can watch the Loyalty Debate in full here. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

APRIL 7, 2023

With so many paid and organic marketing campaigns, knowing which brings the most leads, revenues, and customers is crucial. It is also possible that a lead had more than one touchpoint before becoming a customer. Customer Acquisition Cost The customer acquisition cost (CAC) is comparable to the return on marketing investment.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

SurveySparrow

JANUARY 24, 2020

We’re not satisfied if they become a customer. Net Promoter Score is an indicator of customer experience and a predictor of business growth. Net Promoter Score is an indicator of customer experience and a predictor of business growth. All it does is ask a simple question to the customer. What is NPS?

NPS 52

NPS Survey Net Promoter Score Feedback 52

SurveySensum

MAY 11, 2023

And it’s not just a temporary trend – even two years later, customers are still embracing the convenience of online shopping. Customer expectations have changed drastically, and businesses need to keep up if they want to stay competitive. So how can you stay ahead of the game? — By listening to your customers, of course!

NPS 52

NPS Retail Net Promoter Score Effort Score 52