CSM Magazine

MARCH 28, 2018

Spend time researching the market and consumer trends. The way in which consumers are encouraged to engage with brands is constantly changing, meaning the type of content you’re offering has to evolve; otherwise you could be risking losing market awareness, conversions and, ultimately, sales.

Social Media 40

Social Media Video Return on Investment Trends 40

CSM Magazine

DECEMBER 20, 2017

Considering the first organic listing in Google will receive 37% of traffic; with second and third positions generating 18% and 12% respectively, ensuring that you’re ranking above competitors for relevant keywords could make all the difference to your website’s conversions, click through rate (CTR) and, ultimately, sales.

How To 40

How To Multi-Channel e-support ROI 40

BirdEye

JUNE 30, 2022

Staff insights into customer preferences can increase foot traffic, boost sales and help you grow your business. Measuring your local marketing efforts’ return on investment (ROI) can also be challenging. If you’re not careful, you could spend a lot of money on local marketing without seeing a direct return.

Marketing 97

Marketing Social Media Advertising Effort Score 97

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Take Out Print Ads. Engage Generations.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Take Out Print Ads. Engage Generations.

Social Media 100

Social Media Customer Experience How To Infographics 100

CSM Magazine

APRIL 5, 2018

If you aren’t tracking touch points, how can you know which marketing campaigns are driving enquiries and producing the most sales? First-touch attribution gives 100% of the credit for a conversion to a consumer’s first touch point; whereas last-touch attribution applies credit to the very last touch point leading up to a conversion.

Customer Journeys 49

Customer Journeys Abandon Rate Return on Investment Touchpoint 49

Bold360

NOVEMBER 30, 2016

In other words, a customer or prospect may ask a question about a product via the company’s built-in chat function on its website or through third-party platforms like Facebook and Slack, where consumers are increasingly engaging brands. Why You Need a Chat Bot Strategy. Image via Facebook (Mark Zuckerberg).

Chatbots 40

Chatbots Strategy Self Service ROI 40

Bold360

DECEMBER 1, 2016

Unfortunately, this issue derives from the fact that CRMs are primarily marketed to sales teams and sales divisions instead of customer service and care teams. Because there is a disconnect between sales and customer service. When it comes time to train employees, sales staff, receptionists, etc., Why does this happen?

Software 40

Software Customer Experience Company CRM 40

Michel Falcon Experience

FEBRUARY 11, 2019

A quarter billion dollars a year in sales. So I started off working with companies that did less than a million dollars in sales, like micro micro companies, just anybody I would work with, anybody that had to check that wouldn’t bounce pretty much. Uh, an ex husband, uh, uh, Fredj a couch. But then it grew to what today?

Customer Experience 60

Customer Experience Customer Service Customers Hospitality 60