Alida

JANUARY 5, 2018

CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences. For marketers looking to make an impact in 2018, a focus on customer preferences and establishing a real connection is essential.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

BirdEye

DECEMBER 8, 2022

About: Social networking sites are designed to connect people in a shared online space. Create entertaining content that will resonate with your followers. Without having to scroll down a page or read thousands of words, viewers can find what they’re looking for in a quick, helpful, or entertaining video in just a few minutes.

Social Media 98

Social Media Brands Video Entertainment 98

Oracle

JULY 15, 2019

The Marketingcharts data shows that from entertainment to living expenditures, Gen X puts a premium on value and quality while Millennials prioritize experiences, and that offers important clues on how to reach consumers. Long-term relationships vs in the moment experiences. ” CX marketers can take note.

B2B 64

B2B Entertainment Loyalty Programs Consumers 64

SurveySparrow

SEPTEMBER 27, 2023

Entertainment and Content Recommendations: Streaming platforms and music services leverage big data for content recommendations, keeping users engaged. This not only keeps customers engaged but also deepens their connection with the brand. Enhanced Loyalty Programs Big data helps companies fine-tune their loyalty programs.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

Customer Service 48

Customer Service Loyalty Programs Loyalty Tips 48

Bold360

APRIL 27, 2017

JetBlue also allows for customers to donate points to a charity they feel connected to or passionately about, a great personal touch to show they understand it’s not all about dollars and cents. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service e-support 56

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers, including the importance of effective web design. They really know how to engage with their users in a lighthearted and entertaining way. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers. According to the “ State of Connected Customer ,” article of Salesforce, 89% of customers are more likely to make another purchase from a brand after a positive customer service experience.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

Up Your Service

MAY 3, 2017

But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. In today’s connected world, customer service experiences — especially the bad ones — often spread like wildfire.

Hospitality 74

Hospitality Travel Industry Brands 74

ClientSuccess

JUNE 19, 2019

As drab and lifeless as this concept has known to become, it can be an extremely entertaining and interactive feature on your platform if used correctly, like shown in the example above. This program rewards users with points for each dollar spent. ’ How will this help? Let’s look at an example to understand this better.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

ShepHyken

JANUARY 20, 2020

My Comment: “Customer Effort” is a great way to measure the convenience of when a customer needs to connect with a company for help or to have a problem solved. How to Run a Customer Loyalty Program by ThriveHive. Loyalty Trends in 2020: How Will This Year Be Different? by Wise Marketer Staff.

Loyalty Programs 120

Loyalty Programs Customer Service Effort Score Self Service 120

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. I co-founded Currency Alliance seven years ago based on two bets.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

OCTOBER 27, 2023

It encompasses both online users and offline prospects, examining how customer journeys connect with sales funnels. Create entertaining videos to reach these audiences. As you delve deeper into understanding this audience, learn which social media channels they prefer and determine the most effective ways to connect with them.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

Currency Alliance

MAY 9, 2019

Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Historically, loyalty programs have proven very effective at capturing and retaining share of wallet when customer frequency is high.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40