Conference Customer Retention Effort Score Net Promoter Score 
Totango
MARCH 5, 2021
Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.
Daniel Group
NOVEMBER 10, 2023
In 2003, Fred Reichheld, a consultant with Bain & Company developed the Net Promoter Score. Over the years, the connection between positive customer experiences and outcomes such as sales growth and customer retention has continually been seen. I followed up with a three-part interview with him.
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Beyond Philosophy
NOVEMBER 10, 2014
There must be a good ratio of emphasis between internal and transactional goals, like sales and productivity, and the emotional goals, like Customer Satisfaction and Net Promoter scores. Most of the emphasis should be on Customer measures (70%) while less emphasis on the internal measures (30%).
ChurnZero
MARCH 28, 2023
Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. For example, a customer with a software license utilization of 90% or more suggests that company-wide engagement is solid. Event participation.
Customer Bliss
AUGUST 9, 2018
Gain a better understanding of customers and their journey. Understand the settings they work in, the type of customer they are, which products they use, and how to drive empathy in employees. A large conference room is set up once a quarter by stages of the customer lifecycle. How is the room organized? How is it used?
Beyond Philosophy
NOVEMBER 18, 2014
Companies that have a Customer-centric culture do not require any one person to own the organization, it is as they say, part and parcel of the experience. Companies that are not there yet often have a Customer Experience executive on staff that coordinates the effort. Follow Colin Shaw on Twitter @ColinShaw_CX.
Beyond Philosophy
NOVEMBER 11, 2014
With nearly half of every decision decided by habits, the real question is how much longer can you afford to ignore the power of habits in your marketing efforts?
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