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Customer Voice is More Important Than Ever—Here’s Why

GetFeedback

The customer voice, also known as Voice of the Customer (VoC) , is at the core of any successful customer experience (CX) program. It refers to the customers’ needs, wants, and expectations as it pertains to a company’s products or services. Why customer voice is important. the customer voice.

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Emerging Customer Experience Trends in 2023

Lumoa

They’d organize surveys and listen to customers and then try to share these insights with other teams. But now, more organizations are realizing how essential customer insights are to developing a customer-centric business. To stay relevant, companies are using CX to create a competitive advantage.

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How to Navigate Toward Customer Centricity

PeopleMetrics

Work with your crew to build a customer-centric culture. For potential customers, you’re one of many ships at sea. A culture centered on customer centricity creates a competitive advantage. But if you can build a customer-centric culture , you can elevate your products beyond specs and features.

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Why and how 2023 can become the year of Customer Success

ChurnZero

No other team understands your customers like your customer success team. If you aspire to become a more customer-centric business—not just now but also in the long term—your CS team should collaborate more with other departments. Invest in a long-term competitive advantage. While 83.1%

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Customer Experience Challenges According to 15 CX Experts

Lumoa

For larger organizations, the top customer experience challenge will be figuring out how to strategically invest for the present while staying nimble for the future. You don’t need to worry about being left behind in five years if you can’t keep your customers for the next five weeks. Let’s think in customer touchpoints instead.

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Kano Model: Decoding Features for Customer Satisfaction

SurveySparrow

Understanding how certain features impact satisfaction levels helps identify competitive advantages and differentiate offerings effectively. Customer Satisfaction Surveys Implement the Kano Model in customer satisfaction surveys. A mix of opinions ensures a well-rounded understanding of customer needs.

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Customer-Centric Marketing: Step-Up Performance

ClearAction

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.