Currency Alliance

JUNE 11, 2017

More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop. Most loyalty programs were designed when it was hard to comparison-shop.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

SmartKarrot

APRIL 20, 2022

By offering loyalty programs, B2Bs can tap into several benefits, including – Benefits. By offering loyalty programs, B2B businesses an invaluable customer data. It also helps them build data-driven direct communications strategies that help yield higher ROI. One way to address the challenge is by offering rewards.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. The Economist, November 2018. Really think about that for a moment. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

i] Yet most strategies fail in the execution phase due to poor communications, lack of employee (or customer) buy-in, or overly ambitious objectives around the technology.[ii] Profit is derived from engagement that links directly to incremental sales. A useful set of segments might include: For Travel. Segmentation. For Retail.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Kitewheel

MARCH 25, 2019

These are areas where tension are often highest, such as between sales and service, or marketing and sales. For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. For example, many retailers send a welcome email after you sign up for their rewards program.

ROI 76

ROI Hotels Customer Journeys Retail 76

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. Tesla customer reps also communicate with other internal departments to improve the customer experience.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

JUNE 19, 2019

Such data points imply who is traveling frequently, who is susceptible to an upgrade offer, and the extent of their personal or business excursions. As our 2019 Loyalty Strategy Guide explains, the most profitable take on this model is to partner with brands who can offer rewards with a high perceived value, but a low operational cost.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MARCH 21, 2019

I recently had dinner with the Strategic Partnerships Manager for one of the 10 largest airlines in the world and he confessed that they have customer data in three separate systems that each generate customer communications, but do not share data with each other. Currency Alliance’s Rules Engine makes this quick and easy.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. This broadens the reach of the program. You can also sell points to partners.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52