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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Set clear start and endpoints for your data collection efforts. In contrast, if you are running a specific campaign and need customer experience data for a limited time, then you should focus your efforts on that period. Communication and problem-solving, to promote the team initiatives and manage change within the organization.

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Loyalty collection mechanics: identifying members at the POS

Currency Alliance

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

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How to Calculate and Improve Your Customer Retention Rate

Totango

Third , monitoring how your customer retention efforts affect your CRR allows you to see if your retention strategies are working or not. Each customer you acquire and retain makes more purchases over the course of their relationship with you than those who churn. Over the course of the month, you gained 20 customers and lost 10.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

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Implementing 24/7 Customer Service for Your Business? Here Are 9 Good Reasons Why You Should!

Kustomer

Of course, one potential barrier to operating in a global marketplace is the fact your customers could be in any timezone. Digitalizing all aspects of your business communications , including offering 24/7 customer service, is likely to improve loyalty and lead more customers to becoming brand ambassadors.