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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.

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My Rock, My Story: How Airbnb Uses Customer Listening to Determine Goals

Customer Bliss

The following post is an excerpt from my book: Chief Customer Officer 2.0. With a company like Airbnb, which has 2 sets of customer bases to appeal to, customer listening becomes more complex. Our goal is to map key themes from customer feedback and drive continuous improvement frame by frame.

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CX Wisdom You Need to Know From 6 Leaders in B2B Organizations

Customer Bliss

Be wary of generalized average customer satisfaction scores or generalized average Net Promoter Scores. Invest deeply in listening to your customers, both programmatically and personally, and design your solution with a target in mind. Implementing a Customer Success Strategy is a Cultural Transformation.

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Four customer engagement strategies for SaaS companies

ChurnZero

When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

I’d love to specify from the very beginning, we focus on the Net Promoter System , not only on the Net Promoter Score ( that actually changes a lot ). Before we dive deeper, here’s a detailed guide to how to improve your customer experience with NPS (and here is a quick summary of what NPS is and isn’t ).

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The 80/20 NPS Guide for B2B SaaS

Wootric CX Blog

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . Ask a few extra questions with NPS and you can capture the overall sentiment for each area: Wireframe example | Rating satisfaction of multiple attributes.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. Good customer support is good marketing too.