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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.

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5 Ways Chief Customer Officers Can Drive Net Revenue Retention

Gainsight

One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever. Investing in customer success (CS) isn’t a nice-to-have anymore — or even merely a high priority — it’s existential. Demonstrate the ROI to Increase Corporate Spend in CS and CS Ops teams.

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Your Game Plan for Customer Retention During Uncertain Times

ChurnZero

As businesses are thrust into uncharted territory, figuring out how to navigate customer retention strategies to minimize churn will determine their survival. For those who were unable to attend or would like a session refresher, below are the top takeaways for crafting your customer retention game plan. .

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Strategies for CCO Success in Startup Companies with Rosalyn Curato

Customer Bliss

By tracking movements of the mouse on the screen, the Allovue team saw where customers lingered, hesitated, and ended up clicking. They used this feedback to make product improvements in order to minimize click and make things less confusing. As CCO, Rosalyn knew that she would be strategizing around an acquisition and retention plan.

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How to Build in Experiences That Will Earn Customers’ Raves: Introducing the “Talk Trigger” with Jay Baer

Customer Bliss

You need to know where you’d initiate this trigger in the customer journey. You segment your customer base and give them access to your talk trigger. The presenting sponsor of The Chief Customer Officer Human Duct Tape Show is Customerville. Test your trigger candidates.

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Four customer engagement strategies for SaaS companies

ChurnZero

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. So, how can we improve customer retention and loyalty?