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The Ultimate Chief Customer Officer (CCO) Job Description

Gainsight

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.

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6 Metrics Chief Customer Officers Care About & How to Impact Them

SurveySparrow

The C-suite executive responsible for an amicable relationship between the customers and the organization is the Chief Customer Officer (CCO). Organizations know the value of a customer and would do everything in their power to please each one of them. . What is the importance of a Chief Customer Officer?

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Set clear start and endpoints for your data collection efforts. In contrast, if you are running a specific campaign and need customer experience data for a limited time, then you should focus your efforts on that period. Project management, to ensure that projects are well organized, completed on time and meet key metrics.

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The 80/20 NPS Guide for B2B SaaS

Wootric CX Blog

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . At PandaDoc , we’ve become increasingly customer-obsessed since the introduction of our NPS program two years ago, but we feel as if we still have meaningful room for improvement.

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3 Important Trends From the 2022 CS Index and Why It’s Important to Your Business

Gainsight

Improving Net Promoter Score (NPS) is not an easy feat. NPS is a core measurement or method that most companies use to measure overall customer satisfaction. It shows not only customer health, but also loyalty. If you are not willing to act on improving customer satisfaction and health, that is revenue lost.

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Who Should Be Accountable for Customer Feedback Loops?

Kayako

For a customer feedback project to begin, get a team’s attention, and close the loop across the business, these are the three areas you must focus on: Assign (or claim) accountability and choose the metrics to track. Close the loop with the customer. Assign accountability for a customer feedback loop.

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Apply a Little Human WD-40 to your Customer Friction Problems

CCO Council

If every customer interaction is wrought with friction, bureaucracy, complexity, or wasted time, there can never be real loyalty and certainly not high lifetime value. How can you reduce customer friction or effort and become Easy to Do Business With? Strong customer measurements, analytics, and insights are critical.