Brands Hospitality Loyalty Rewards Programs 
Currency Alliance
APRIL 15, 2024
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.
Up Your Service
MAY 3, 2017
This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.
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ShepHyken
OCTOBER 11, 2021
Fast Company) Providing exceptional customer service is a tried and tested way for brands to stand out and succeed. Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? My Comment: If you’ve been following me, you know I’m a big fan of all companies having a hospitality mentality.
Kitewheel
MARCH 4, 2019
Travel and hospitality companies have a difficult job. Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. But even these leading travel brands can do better. Personalize Based On Past Behavior to Drive Loyalty. There is huge market pressure to make great deals.
Currency Alliance
DECEMBER 13, 2018
Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Big brands mimicking strategies pioneered by upstart challengers.
Currency Alliance
SEPTEMBER 5, 2018
A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.
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