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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

They envisioned a landscape where exceptional customer service, inviting environments, and a commitment to personal connections prevailed over the conventional transactional approach. In this blog we break down the key components which remain the driving force behind their banking revolution!

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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

It was incredibly distressing to encounter a customer service representative who clearly couldn’t care less if I ever left my house again. A company might not be customer-centric if they… As I reflected on this experience, I realized that there were a number of indicators that this company might not be customer-centric.

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Unlocking Customer Loyalty in the Insurance Industry: NPS Insights

InMoment XI

Drawing insights from the feedback of more than 32,000 consumers, this report is a goldmine of information that sheds light on how brands are faring in the eyes of their customers. In this blog, we will delve specifically into the UK insurance industry. What’s the Score for Insurance Brands?

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The Newbie Guide to Net Promoter Score

AskNicely

It makes sense then that we need to change the way we measure and respond to customer satisfaction. That’s where Net Promoter Score (NPS) comes in. NPS is a simple way to measure and understand how happy your customers are. After all, the customer is always right, right?

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Net Promoter Score is Not an Effective Customer-Centric Strategy for B2B Companies

Truthlab

Reading Time: 3 minutes As I have discussed in earlier blog posts, my primary reason for starting Truthlab centered on the absence of any systematic, tech-driven way to measure, manage and optimize what I have come to believe is the biggest (and so far mostly missed) opportunity for B2B companies: the customer experience.

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Are Surveys Really Customer-Centric?

Blake Morgan

But now that surveys are free, it has become too easy for companies to smack customers with surveys. Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. She is the author of The Customer Of The Future.

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How Marketing Managers Can Benefit From NPS

Retently

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal.