Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CSM Magazine

MARCH 22, 2024

Simplicity breeds familiarity, and familiarity breeds loyalty. Could someone navigate your credit options while also managing their everyday tasks without feeling overwhelmed? Scandinavian banks are a great example of a high-end customer experience. Successful practices involve reducing friction at every step.

Customer Retention 52

Customer Retention Rewards Programs Financial Loyalty 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

delighted

JUNE 1, 2022

bank, 82% of failed businesses cited cash flow as a factor in their collapse. Most importantly, a high lifetime value shows a degree of brand loyalty. Start a rewards program. Loyalty programs are an excellent way to reward and recognize customers who stick with you. It steadies your cash flow.

Net Promoter Score 71

Net Promoter Score Customer Retention Self Service Loyalty 71

NobelBiz

JULY 31, 2023

In the contact center world, it’s a carefully designed process that efficiently manages incoming calls, keeping customers engaged with informative on-hold messages while automatically routing them to the most suitable agent. A financial query at a bank differs vastly from a technical issue at a software company.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

Qualtrics

APRIL 22, 2020

Conjoint/MaxDiff can help you manage those trade-offs from physical to digital with ease, showing you the relative value of your brand as well as the role that brand plays in purchase decisions and perception. Retail Banking and Financial Services. Experience Management — your key to taking action during a crisis.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Beyond Philosophy

OCTOBER 10, 2016

But there is also Zappos and Starbucks, Bank of America or Goldman Sachs or Amazon and Volkswagen. Organizations must understand how these halos affect their customer’s impression of the experience, and manage them better. You could begin a loyalty and rewards program to keep people coming back.

Hotels 60

Hotels Rewards Programs Retail Consulting 60

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Campaign Management. Points Bank. Loyalty Rules Engine.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. disconnects between company leadership and management. disconnects between company leadership and management.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. High Customer Loyalty and Word of Mouth Advertising.

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131

SuiteCX

JANUARY 19, 2015

Senior management leadership involvement is imperaDve • You need full buy-­‐in from all global and regional leadership regarding the scope of both Dme and financial investment; there needs to be significant socializaDon and visibility by execuDve leadership.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

ReviewTrackers

APRIL 20, 2021

Customer Acquisition: Banking Strategies. The ways that customers shop for banks and financial services providers have changed. So, therefore, have the methods and strategies for customer acquisition in banking. What does it take to acquire and keep new banking customers? 6 Banking Customer Acquisition Strategies.

Banking 123

Banking Social Media Infographics Rewards Programs 123

ReviewTrackers

APRIL 12, 2019

Customer Acquisition: Banking Strategies. The ways that customers shop for banks and financial services providers have changed. So, therefore, have the methods and strategies for customer acquisition in banking. What does it take to acquire and keep new banking customers? 6 Banking Customer Acquisition Strategies.

Banking 92

Banking Social Media Infographics Rewards Programs 92