Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. The most important difference is in the flexibility that a SaaS points bank confers.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

SurveySparrow

JANUARY 7, 2021

Building an engaged customer base requires internal effort. Popular customer-centric brands like Google, Zappos, Starbucks have one thing in common; they invest massive efforts to empower employees and help them make efficient decisions regarding customer experience. One such example is Netflix. million subscribers worldwide and $5.77

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

SurveySparrow

DECEMBER 26, 2019

Making your customers come back to you requires a lot of effort, the way you communicate with them is of prime importance. From sending NPS ( Net Promoter Score ), Customer Effort Score (CES), to other questionnaires, you will be sending a lot of email correspondences. The right words can create a huge impact.

Customer Service 94

Customer Service Net Promoter Score Effort Score Social Media 94

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

OpinionLab

MARCH 12, 2015

I don’t know what a satisfaction score means or how I can affect that positively. Perhaps you’ve asked them to provide their income level or the purpose of their visit; maybe you are interested in identifying their persona or status level in your loyalty program. We live in a multi-channel world.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Lumoa

JUNE 26, 2023

Net Promoter Score – NPS 2. Customer Satisfaction Score – CSAT 3. Customer Effort Score – CES 4. Net Promoter Score – NPS Net Promoter Score determines customer satisfaction by determining how likely they are to promote your brand among their peers. Engage buyers at every step 2.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySensum

AUGUST 24, 2023

This shows that self-service is not only a tool to enhance customer experience but also a way to reduce your customer effort score. Only a handful of them understand this need of the hour and are using the self-service options to reduce customer effort and enhance their customer experience in the best way possible.

Self Service 52

Self Service Brands Effort Score Airlines 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Points Bank. Loyalty Rules Engine. Campaign Management.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

BirdEye

SEPTEMBER 11, 2023

A business’s ability to provide a positive customer experience directly impacts its branding, online reputation, and growth efforts. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending.

Customer Experience 114

Customer Experience Self Service Social Media How To 114

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. So, what do those high scores translate into, specifically? Airbnb Customer Retention.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

BirdEye

APRIL 7, 2023

Measuring the success of your marketing efforts the right way is crucial. This makes it easier to understand if your marketing efforts contribute to your business goals. Conversion rate measures the percentage of people who complete a desired action based on your marketing efforts. We completely understand the feeling.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

ProProfs Chat

DECEMBER 17, 2021

It helps determine what are the best and worst features of their products, and where they should direct their business efforts. . This powerful tool enables you to create in-app Surveys , scored quizzes, tests, and personality assessments with ready-to-use survey templates that you can customize with your own branding. Branching logic.

Tools 52

Tools Feedback Roadmap Survey 52

SurveySparrow

SEPTEMBER 20, 2022

If you could keep doing that consistently, you can easily make bank. Ultimately, great service can drive sales and customer loyalty.” . The next step would be to put them in a customer loyalty program and offer them incentives for each referral. Want to measure your customer satisfaction score? The customer.

Customer Success 52

Customer Success Airlines Effort Score Net Promoter Score 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. It’s not unusual for the very best programs to comprise 15%-30% of a business’s enterprise value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

SurveySensum

SEPTEMBER 8, 2023

And by focusing on improving NPS scores with an efficient NPS software , businesses can prioritize strategies that lead to sustainable growth. In other words, they may have a high or low NPS score but do not fully understand how this score directly impacts their revenue or overall business success.

NPS 52

NPS ROI Social Media Effort Score 52