article thumbnail

Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123
article thumbnail

Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

Audience insights tools allow you to analyze customer reviews, social media mentions, surveys, and other feedback channels to gauge the prevailing sentiment. Secondary audience insights tools that help you understand your audience via third-party tools by analyzing user behavior on Google, social media platforms, and other channels.

Tools 62
article thumbnail

Top Takeaways from Khoros Engage 2019 (Part 1)

Lithium

Whether you are a B2C or B2B brand, it’s vital to recognize that your customers have moved on from the days of being impressed by the best product. By determining that one thing, you can know what to attack first and control your urge to multi-task (which, real talk, often causes you to be unproductive). Yes, numbers.

article thumbnail

Thoughts on Marketing Amid COVID-19

Optimove

When we do turn our focus to the more mundane professional adversities this crisis brings, we find ourselves in front of a multi-layered, mostly unknown challenge. Investing in your existing customers, in that sense, is, for sure, an investment that is more risk-averse and is likely to return a higher ROI. Cross-Functional as Key.

article thumbnail

Top Takeaways from Khoros Engage 2019 (Part 1)

Lithium

Whether you are a B2C or B2B brand, it’s vital to recognize that your customers have moved on from the days of being impressed by the best product. By determining that one thing, you can know what to attack first and control your urge to multi-task (which, real talk, often causes you to be unproductive). Yes, numbers.

article thumbnail

Top Takeaways from Khoros Engage 2019 (Part 1)

Lithium

Whether you are a B2C or B2B brand, it’s vital to recognize that your customers have moved on from the days of being impressed by the best product. By determining that one thing, you can know what to attack first and control your urge to multi-task (which, real talk, often causes you to be unproductive). Yes, numbers.