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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

Some better than others – and to that end, we’ll dive into what building a proper B2C digital marketing attribution strategy looks like. The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever.

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Amplify Customer Experience in Retail with Conversational AI

Lumoa

Naturally, this is setting a new benchmark for E-commerce stores, since customers are choosing to shop at only the best websites in the competitive space. So, to sum it up, conversational AI seeks to deliver a more pleasant shopping experience by providing customers with relevant information at the most crucial sales cycle stages.

Retail 208
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24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

Storyminers

We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Too many companies focus on acquisition, investing way more in marketing and sales than on improving the customer experience. Our most effective customer retention strategy is to be relentless about support.

B2C 124
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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Increasing online prospects, lead generation and sales.

Strategy 149
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B2B Customer Experience: The Complete Guide

InMoment XI

Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. The company also acts on insights from customer feedback in order to understand improve the skills of its support agents, enabling them to become better at serving PandaDoc customers.

B2B 551
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What is digital CX?

ViiBE Blog

It includes everything from online shopping to the moment a customer walks into the store at the mall, the act of purchasing, after-sales services, and returns. More specifically, digital transformation in the realm of customer service relates to how companies are using digital media to improve their customer experience.

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Implementing 24/7 Customer Service for Your Business? Here Are 9 Good Reasons Why You Should!

Kustomer

With the growth of e-commerce, businesses can now sell in a global marketplace. In fact, more than two billion people bought online in 2020, with worldwide e-commerce sales exceeding $4.2 People want real-time support and answers. Customers who have access to live chat support spend around 60% more and are 2.8