The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
CSAT measures how satisfied a customer is with a specific product, service, or interaction, or the company as a whole. with your company, its products, services, and interactions. CSAT can be a touchpoint metric, too, meaning it helps measure specific parts of the brand experience (as does your CES). How do you measure it?
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